The new Ford Mustang Mach-E is Ford’s most iconic electric car—but in Spain, its €63,000+ price tag makes it a toy for top executives only. Reaching them is hard; getting them to book a test drive is nearly impossible. So instead of running regular ads, we used Ford Spain´s most powerful asset: its own CEO. During his three-week vacation, CEO Jesús Alonso personally messaged over 2,000 high-level executives on LinkedIn, inviting them to borrow his Mustang Mach-E while he was away. Because honestly—who would let a car like that sit in a garage doing nothing?
