The Afterlife Train, saw Fanta partner with Warner Bros. and "Beetlejuice, Beetlejuice" for an original and disruptive Halloween activation. They transformed the Madrid Railway Museum into a phygital, immersive experience that was part escape room, part haunted house, featuring four life-sized, film-inspired train carriages filled with interactive challenges and culminating in an "Afterlife Bar." Integrated QR codes on Fanta cans extended the adventure digitally, contributing to 4.4 billion impressions driven by influencer amplification, ultimately solidifying Fanta as the definitive Halloween beverage.
